The Best Way To Qualify Leads In Your Internet Marketing Promotion
In part two of this article series I am going to be covering how to qualify the leads you get at your blog. Before I do that though, if you haven’t already read part one in this series ‘Discover How to Create Leads for Your Internet Marketing Promotion Business’ be sure to do that first by simply visiting http://bit.ly/daxtTi
OK, moving right along. Many people when it comes to internet marketing promotion believe the key to success is too simply to get more traffic to their sites. As a result, they tend to generate generic traffic in the hopes that their blogs will turn that traffic into real live clients. Unfortunately sooner or later they realise that they are not getting the results they hoped for.
The reason been is they are simply not bringing targeted qualified traffic to their sites. So what you need to do is winnow down generic traffic to the traffic that is most likely to buy. Here is how to pre-qualify traffic and turn that traffic into actual leads:
STEP 1: Define your target market. When I teach small business classes on internet marketing strategies, I often ask participants the question, who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that ‘everyone’ will. The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, and ‘targeting’ the business’s marketing efforts and dollars toward them.
STEP 2: Target your market. In order for your marketing to be most effective you really have to focus on the creation of the most attractive messages and their call to action. All effective target marketing puts a special focus on this particular task.
STEP 3: capture your leads information. With this information, your autoresponder (if you don’t already have an autoresponder, be sure to ask me about them) can maintain a list so that you can market similar products to them on a regular basis. A list is a great way to keep your business going and more importantly, growing.
I would definitely advise you to also add an opt-in box to your blog if you don’t already have one. Because follow up is crucial. Research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars and time spent. When follow up though, don’t simply try and get the lead as your customer or client. Instead offer value to them so that they can clearly see why they should choose you instead of your competition to do business with.
This brings me to part three in this series ‘Following Up Until You Get Action in Your Internet Marketing Promotion Business’ you can get your free complimentary copy of that article from http://bit.ly/d4KRnY????
Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you. Also published at The Best Way To Qualify Leads In Your Internet Marketing Promotion.
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